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  1. skyhew

    [SHARE] Identity based marketing: a new balanced marketing paradigm

    Identity based marketing: a new balanced marketing paradigm Karel Jan Alsem Department of Marketing, University of Groningen, Groningen, The Netherlands, and Erik Kostelijk HanzeConnect, Groningen, The Netherlands Keywords: Marketing strategy, Brand identity, Resources, Brand image, Competences...
    • skyhew
    • Thread
    • balanced based brand identity brand image competences identity marketing marketing strategy paradigm resources share
    • Replies: 1
    • Forum: Marketing Management ( RM , IM )
  2. skyhew

    [SHARE] Contemporary marketing practices in Russia

    Contemporary marketing practices in Russia Ralf Wagner Faculty of Economics, Business Administration and Marketing, University of Bielefeld, Bielefeld, Germany Keywords: Cluster analysis, Marketing, Relationship marketing, Regional marketing, Russia Paper type Research paper Originality/value...
  3. skyhew

    [SHARE] Management processes in marketing planning

    Management processes in marketing planning Gordon Greenley, Graham Hooley and John Saunders Aston Business School, Aston University, Birmingham, UK Keywords: Marketing planning, Management activities, Decision making, Adaptability, Flexible organizations, Competitive analysis
    • skyhew
    • Thread
    • adaptability decision making flexible organizations management management activities marketing marketing planning planning processes share
    • Replies: 1
    • Forum: Marketing Management ( RM , IM )
  4. skyhew

    [SHARE] Action research in marketing

    Action research in marketing Chad Perry Southern Cross University, Gold Coast, Australia, and Evert Gummesson Stockholm University, Stockholm, Sweden Keywords: Action learning, Marketing, Learning methods, Marketing strategy
  5. skyhew

    [SHARE] Internal marketing issues and challenges

    Internal marketing issues and challenges Pervaiz K. Ahmed Wolverhampton Business School, Wolverhampton University, Telford, UK, and Mohammed Rafiq Business School, Loughborough University, Loughborough, UK Keywords: Internal marketing, Issues, Internal communications, Marketing competences...
    • skyhew
    • Thread
    • challenges internal internal communications internal marketing issues marketing marketing competences relationship marketing share
    • Replies: 4
    • Forum: Marketing Management ( RM , IM )
  6. skyhew

    [SHARE] Professional Ideology and Marketing Implementation

    Professional Ideology and Marketing Implementation by Richard Whittington, Warwick Business School, and Richard Whipp, Cardiff Business School, UK
  7. skyhew

    [SHARE] An Understanding of Marketing Strategy

    An Understanding of Marketing Strategy by Gordon E. Greenley Faculty of Commerce and Social Science, Birmingham Business School, University of Birmingham
  8. skyhew

    [SHARE] Perceptions of the Societal Marketing Concept

    Perceptions of the Societal Marketing Concept by Russell Abratt, Department of Business Economics, University of Witwatersrand, Johannesburg, South Africa Diane Sacks, Harvard Law School, Harvard University, USA
  9. skyhew

    [SHARE] Organisational Dimensions of Global Marketing

    Organisational Dimensions of Global Marketing by Hans Raffee and Ralf T Kreutzer , University of Mannheim, FRG
  10. skyhew

    [SHARE] Marketing: Concept and Function

    European Journal of Marketing 23,3 To Share... :SugarwareZ-191:
  11. skyhew

    Project on BUDGET......

    Too bad that the attachment has lose... can you please re-upload? Thanks.
  12. skyhew

    Finance and Accounting for Management - Project need help

    Thanks for advise... So, I will go for Strategic Planning and Budgeting... If you have any info... kindly share! Thanks.
  13. skyhew

    Finance and Accounting for Management - Project need help

    Thanks for advise... I think I will go for "Strategic Planning and Budgeting", any info for this?
  14. skyhew

    need help for doing internet marketing project

    Please use "Search", you can find a lot of this...
  15. skyhew

    Internet Marketing

    Is too bad that I have no permission to view the files... however, thanks! I am sure if I contribute more, I will make it soon!
  16. skyhew

    Project on 4 Ps of woolen industry

    This is a good reference! Very nice! Thanks.
  17. skyhew

    JOB OPPORTUNITIES ON INTERNET - My 100 Marks Project

    I am so great to have this project... Thanks for your sharing...
  18. skyhew

    Hi, Can you please re-upload the following project...

    Hi, Can you please re-upload the following project: http://www.managementparadise.com/forums/premium-project-reports/23285-internet-marketing-100-mks-project.html Sincerely appreciated!
    • skyhew
    • Profile post
  19. skyhew

    Dear Melroy, Thanks for your Great Sharing to the community! Regards, Sky

    Dear Melroy, Thanks for your Great Sharing to the community! Regards, Sky
    • skyhew
    • Profile post
  20. skyhew

    PREMIUM PROJECT ON "E-BUSINESS"

    Can you please re-upload? I need this very much! Thanks.
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