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Miss out the picture of front page, sorry... :)

CRM in Financial Services: A Practical Guide to Making Customer Relationship Management Work by Merlin Stone Product Details * Ebook: 700 pages * Publisher: Kogan Page (August 21, 2002) * Language: English * ISBN-10: 0749436964 * ISBN-13: 978-0749436964 Review 1 "Dispels...

Sorry for the top post, I am think to Embed the preview with HTML code, but look like the forum not support HTML posting. (and I have no permission to edit the thread after posting) However, the contents are same as attachment, just download it (as it is small file) if you want to have a look.

<object codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=9,0,0,0" id="doc_398537152198244" name="doc_398537152198244" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" align="middle" height="500" width="450"> <param name="movie"...

Successful CRM implementation ThuyUyen H. Nguyen Han’s Corporation, La Canada, California, USA, and Joseph S. Sherif and Michael Newby California State University, Fullerton, California, USA Keywords Competitive advantage, Relationship marketing, Customers Paper type Research paper

Classifying and selecting e-CRM applications Dotun Adebanjo E-Business Division, University of Liverpool Management School, University of Liverpool, Liverpool, UK

Ubiquitous organization: organizational design for e-CRM Radoslav P. Kotorov M.F. Smith & Associates, Inc., Morristown, New Jersey, USA Keywords Information systems, Transaction costs, Organizational design, Teams, E-commerce

Strategic issues in customer relationship management (CRM) implementation Christopher Bull Department of Business Information Technology, Manchester Metropolitan University Business School, Manchester, UK Keywords Customer relations, Customer information, Integration, United Kingdom

CRM packaged software:a study of organisational experiences Ben Light Information Systems Research Centre, University of Salford, Salford, UK Keywords Customer information, Customer service management, Computer software

Thanks Guru Kartik to contact Melroy for re-upload the file... Looking it hourly to see the update... :SugarwareZ-191:

Fine.... Here you go! Please download the attachment... :SugarwareZ-178: Good luck!

Re: 17 PPT for <A Framework for Marketing Management>, by Philip Kotler Hmm... I am not sure why you can't download it. But please share more on this forum. When you reach a level, surely you can download the attachment. :SugarwareZ-178:

Marketing in a local authority F.P. Baker Introduction In most developed economies, where there is a significant public sector, local authorities are under pressure to respond more effectively to the needs of their local communities. The pattern of development is to transfer the onus of...

Marketing on the Internet Pallab Paul Introduction With increased globalization of the world economies, for most enterprises, market opportunities seem to be endless these days. This in turn, of course, causes heightened competition among the players in order to achieve better performance...

Marketing culture and marketing effectiveness in service firms Cynthia Webster

Marketing and sustainability Peter Jones, Colin Clarke-Hill and Daphne Comfort The Business School, University of Gloucestershire, Cheltenham, UK, and David Hillier Centre for Police Science, University of Glamorgan, Pontypridd, UK Keywords: Sustainable development, Marketing, Green marketing...

Retail marketing strategy - The role of marketing intelligence, relationship marketing and trust Yang-Im Lee Royal Holloway, University of London, London, UK, and Peter R.J. Trim Birkbeck, University of London, London, UK Keywords: Retailing, Work place, Partnership, Relationship marketing...

Refocusing marketing to reflect practice - The changing role of marketing for business Patrick McCole University of Otago, Dunedin, New Zealand Keywords: Marketing theory, Marketing information

Sorry, has been double post... please delete one of it... Thanks.

Identity based marketing: a new balanced marketing paradigm Karel Jan Alsem Department of Marketing, University of Groningen, Groningen, The Netherlands, and Erik Kostelijk HanzeConnect, Groningen, The Netherlands Keywords: Marketing strategy, Brand identity, Resources, Brand image, Competences...