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Advertising has many connotations, simply put it means notifying or informing persons of things by using mass media-external communications. To attract the attention the plain message is couched in such imaginative moulds that it becomes an art form needing creative instincts of an artist to...

The most frequent statement of job seeker is "I frankly do not know what I would do differently, but I know what I'm doing is not working." Job search is an art. You have to master it to be successful. To some of you, job search may look frustrating, yet this is the skill you need to master...

Today, perhaps more than ever, people are looking for leadership, both in our organizations and in our government, for guidance in navigating the challenges of an uncertain world. But what does it take to be a leader? How can we work to cultivate the admirable qualities of leadership within...

Today, perhaps more than ever, people are looking for leadership, both in our organizations and in our government, for guidance in navigating the challenges of an uncertain world. But what does it take to be a leader? How can we work to cultivate the admirable qualities of leadership within...

Teaching is basically a service relationship. As service providers, professors face multiple challenges as a result of the unique nature of a service encounter. Faculty evaluation by students is a regular part of MBA programme at WISDOM, Banasthali Vidyapith. Based on students' feedback for...

Teaching is basically a service relationship. As service providers, professors face multiple challenges as a result of the unique nature of a service encounter. Faculty evaluation by students is a regular part of MBA programme at WISDOM, Banasthali Vidyapith. Based on students' feedback for...

It's essentially an approach which defines the relationship of the enterprise and its product and services. It helps in determining the Identity and Importance of the offering of the enterprise in relation to other products or services in the organizations portfolio. Four different approaches...

It's essentially an approach which defines the relationship of the enterprise and its product and services. It helps in determining the Identity and Importance of the offering of the enterprise in relation to other products or services in the organizations portfolio. Four different approaches...

Organisations needs to promote their product or services in order to establish a foothold, increase market share and compete, the choice of promotion depends upon various factors internal as well as external. A brief look at various promotional strategies would enable us to understand the...

The quest for excellence in man is never ending. BPO - Business Process Outsourcing which is "the delegation of an intensive business process to an outside service provider who owns administers and manages it according to a defined set of metrics". is another invention to meet this necessity...

Introduction to computer virus In computer security terminology, a virus is a piece of program code that, like a biological virus, makes copies of itself and spreads by attaching itself to a host, often damaging the host in the process. The host is another computer program, often a computer...

Foreign Direct Investment in Banking Sector - A Boon in Disguise Foreign Direct Investment as seen as an important source of non-debt inflows, and is increasing being sought as a vehicle for technology flows and as a means of attaining competitive efficiency by creating a meaningful network of...

Since the last decade there has been a lot of brouhaha in certain circles on the question and value of setting up a Special Economic Zone (SEZ) essentially in view of the (supposed) benefits it brings to the national economy. For anyone interested in sustainable business excellence the issue of...

If management philosophies were to be employed in the murky world of politics………… Most of us Mumbaikars woke up to the news of the two senas clashing for what seems to be a trivial issue or simply for want of other important issues. So while the Six principles of good old fashioned raada (Any...

A barometer of the maturity of an economy with a few expectations is the stage of development reached by its payment systems. Cash in the form of notes and a coin makes up just one form of payment system. The development in banking brought about a second phase in payment system, namely paper...

"An incredibly busy social life, full of free meals and days on the golf course. That they get to travel to all sorts of interesting places and stay in great hotels, eat in fancy restaurants, and get to meet and entertain all kinds of interesting people. What a wonderful life they lead!" Yes...

Let's go shopping" is probably the new buzz word for Indian shoppers. As a result of new materialistic and nouveau rich society, this new Indian shoppers "tribe" consider shopping a delightful means to beat boredom. It is aptly viewed by Mr.Sarang Panchal, Executive Director, customized...

"I hear and I forget, I see and I remember I experience and I understand." -Confucius, Legendary Chinese Philosopher What are the new mantras in the field of marketing? The answer is "new" as if the question portrayed the hidden truth of the answer. Instead of pampering existing customer...

Abstract Key words: Organized Retailing and Kirana Shops India's retail sector is going to transform and with a three-year compounded annual growth rate of 46.64 per cent, retail sector is the fastest growing sector in the Indian economy. Traditional markets are transforming themselves in new...

The Indian aviation market flies high……….." was the headline of a leading newspaper recently. The report said that India's aviation sector has become the fastest-growing in Asia in terms of flight operations and the rise in domestic air capacity presently is a whooping 46%. The report further...