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FACE OF INDIAN ECONOMY Indian economy is rapidly growing in all directions and is appreciated by each and every individual, as this is a privilege for us to see the change in scenario after a long period of time. The question which is really to be asked is " Is this scenario a real one or it is...

No matter whatever is the topic we discuss whether it is in economics or business or trade, first half of 90s always comes out as a distinct period. That was the period when we adopted the path of economic reforms or popularly known as the advent of LPG: Liberalization, Privatization and...

The battle for a share of the consumer's wallet and cut throat competition for every bit of market space has resulted in search for a powerful weapon that delivers sustainable competitive differentiation. In the beginning itself it is of great relevance to quote Philip Kotler, marketing guru...

What is Behavior Based Interviewing? Behavior based interviewing focuses on experiences, behaviors, knowledge, skills and abilities that are job related. It is based on the belief that past behavior and performance predicts future behavior and performance. You may use work experience...

Now a days, it does not matter whether we read The Times of India or The Economic times. Headline is same. It is about our lovely and respectable 'Sensex' – God for investors! Finally, it has gone down. Not only that, it has also taken many people along with it! What has happened? Till...

Colgate is the number 1 brand in the Indian market followed by Lux, Rin,Dettol and Tata salt (Desh ka namak) in Brand Equity's survey of India's most trusted Brand 1 In which 150 Brands are ranked the 150th are is Harpic. Zandu Bam has entered the list for the first time and stood at no 16th...

An interview can be defined as a face to face oral communication between the interviewer and the interviewee in order to assess the views, attitudes and ideas of the interviewee. However the interview process also enables the interviewee and observers to assess the skill and ability of the...

"Why do you want to pursue a MBA?" I questioned a MBA aspirant. "I want a job" pat came the reply. A simple straightforward and honest statement made. It was a statement that made me uneasy and raised many questions in my mind. What do management institutions strive to achieve? What do...

world's top 100 brands Check this out .... list is cool http://bwnt.businessweek.com/brand/2006/

80 percent of India lives on half dollar a day And they say .... India Shining The state-run National Commission for Enterprises in the Unorganized Sector (NCEUS) said most of those living on below 20 rupees (50 US cents) per day were from the informal labor sector with no job or social...

The list, no wonder places indians in the 3rd . It is due to the obvious reasons which include the way we carry tonnes of luggage(be it for 2days or 2yrs. of trip) , Untidy, Table etiquettes, etc., To my surprise i found another reason when i went thru the survey details .... that is 'Loud '...

hi, i found this article some time ago in a newspaper, hope you all like it. A bunch of beauties comes to an ice-cream parlour in the university, buys cones, goes down the corridor of the market, giggling. They think nothing of their action of licking cones in public. They are unaware of the...

Compared to the Kyoto Protocol's mandate of reducing greenhouse gas emissions to limit the harm that could be caused by climate change. The Montreal Protocol's mandate (mission?) of eliminating existing chemicals then in use in the industry and in domestic situations that are harmful to the...

ISO 14001 does NOT have to be paper heavy. It is essentially very simple but .......there are a number of myths that start appearing as soon as the term "ISO" is seen. The most common myth is the notion that an ISO 14001 management system is necessarily huge and that it adds an enormous...

The fad in drinking water from bottles is killing off the planet as detailed by scientists. The bottled water craze may be very fashionable, but it is no healthier than ordinary tap water and according to analysts is 10,000 times more expensive to produce. This situation is having an alarming...

Sixteen of China's cities have been found to have the most polluted air on Earth. The air pollution in Beijing is the worst of all the cities in China. Air pollution is one of the many environmental side effects of the 2.1 billion tons of coal produced and burned in China last year. Air...

Every bodybuilder is looking for that secret bodybuilding nutrition tip that catapults muscle building results. Yes, no matter what, it will take consistent, determined effort. However, there is one researched weightlifting nutrition tip that will surely make a difference in adding more muscle...

There are a lot of misconceptions about hair and its care. Once one knows the truth, the solution for hair challenges becomes logical, not a hidden secret to be discovered. The widely held misconception concerning hair is that is alive, and, therefore, its condition can be 'permanently' altered...

Consumers in Tripura, India were shocked to learn that their local hospital morgue was being used to store food. The morgue storage facility was being used to store a type of fish called hilsa. Storage costs and refrigeration costs can be expensive in India. The hot climate makes it essential...

With the many billions spent annually on Marketing Communications, the TV programme fakery together with the 'phone in scandals means that most of this colossal expenditure is wasted because of a very serious issue - a declining lack of trust on behalf of your customers! And all the advertising...