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hey vikas as i m doing d same porject, i can suggest u some books which i refer and r quite useful.the books r 1. principle of marketing by Philip Kotlar 2. Marketing Management by Rajan Saxena 3. Modern Marketing Strategy by Edward C. Bursk and John F. Chapman so vikas go through...

yes ofcourse my mistake.....sorry i won't do it again..actually a new member so not aware of d rules completely..sorry melroy n thanks for d help

hey thanks for this help but i already hv the material from wikipedia actually i m looking for the info on different forms of direct marketing other than direct mail...thanks again

hey frnds,need ur help 4 d project on Direct marketing....plz help me...thanks. regards, vishakha

hey frnds,ne1 having ne info about direct marketing plz help me.....i need it urgently.....thanks regards, vishakha

hey i m not able to get the info given by vengabeats and the notes for SEM 5...can u just help me out

hey frnds, i m doing a project on direct marketing and stress management...its my 100 marks project....so plz help me if u can...its really urgent

Hii,i m doing my third year of BMS n planning for CAT