Search results

Relationship Marketing...................

The Smoker’s Vow With this puff I enslave myself to a lifetime of addiction. While I can’t promise to always love you, I do promise to obey every craving and support my addiction to you no matter how expensive you become. I will let no husband or wife, no family member or friend, no...

Niche marketing.................

MBTI model..................................... :)

Today I went to book Fair.I reached there at around 10 am, and till 8 pm I roamed from one stall to another. Now I am tired and retired at bed, can not even lift up my legs.But I realised one fact that i can survive in environment full of books around till ages. I was really full of enthusiasm...

Very helpful effort is made by you rahul & gaurav... great.. however I must point out in the GD sessions final analysis is missing .. it shall be great help for those who are preparing for GD .

Whose Health Is It Anyway? Posted by Gill Corkindale on August 28, 2007 12:16 PM How would you feel if your health became part of your annual appraisal at work? What if your fitness level determined your career opportunities? Would you be happy working for a company which actively monitored...

You are always welcome in this thread..................... :)

Marketing Malpractice: The Cause and the Cure THE IDEA Thirty thousand new consumer products hit store shelves each year. Ninety percent of them fail. Why? We’re using misguided market-segmentation practices. For instance, we slice markets based on customer type and define the needs of...

So you want to be a leader? There's certainly no shortage of advice to guide you. At the last count Amazon stocked no fewer than 7,000 books on leadership and a welter of consulting firms have sprung up to elucidate the mysteries of the perfect leader's mindset. It seems the main problem faced...

customers—a sure sign of your company’s success? Actually not, as Xerox Corporation discovered. Its merely satisfied customers were six times less likely to buy again from Xerox than its totally satisfied customers. What explains this? And how can companies ensure true customer loyalty—that...

Satisfied with your satisfied customers? Actually, there's a tremendous difference in loyalty between merely and totally satisfied customers. Merely satisfied customers are much less likely to buy from you again than totally satisfied customers.Satisfied witSatisfied with your satisfied...

'Leadership is a strange skill and needs to be separated from whether or not a person makes good judgements,

Think lucky: Positive thinking has become a slightly hackneyed idea, but a growing body of psychological research suggests that leaders who embrace the concept have a better chance of inspiring those around them. Richard Wiseman,a psychology professor at the University of Hertfordshire, has...

NEED......................................

'ALL OUT' - MARKETING A MOSQUITO REPELLANT "It is one of the contenders to become the Hindustan Lever Ltd. (HLL) of the next century." - Shunu Sen, Marketing Expert & CEO, Quadra Advisory, commenting on Karamchand Appliances Pvt. Ltd., in 2000 MAKING WAVES Karamchand Appliances Private Limited...

Tata Indica V2 Xeta: Competing in the Indian Small Car Market Abstract: This case is about the marketing strategy undertaken by Tata Motors Limited, (the market leader in commercial vehicles in India, and one of the major players in the passenger vehicles segment), in 2006 to sustain and enhance...

KAB SE YE KEH RAA HUNN MAE..........:SugarwareZ-064:

Ivan Arthur Executive Vice-President & National Creative Director, Hindustan Thompson Associates With more than 36 years in advertising and with most of his time at Hindustan Thompson, Ivan Arthur has been the brain behind many award-winning advertisements. Be it for Air India, Sunsilk...

Gopi Kukde 26B, Tapovan Green Street Santacruz (West), Gopi Kukde obtained his Commercial Art Diploma in I Class from J.J. Institute and the Gold medal for his campaign for the film Meera, by Gulzar. After working for a decade with leading ad agencies like Chaitra, Clarion and Everest, he...