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    WHAT AN MBA CAN DO!

    A boat docked in a tiny Mexican village. An American tourist complimented the Mexican fisherman on the quality of his fish and asked how long it took him to catch them. 'Not very long,' answered the Mexican. 'But then, why didn't you stay out longer and catch more?' asked the American. The...
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    philip kotlers principles of marketing

    Thank you.how about 12 edition?=================================
  3. V

    vicu45 Intro

    HI, WELL 25 IT IS A LOT! WHAT WILL BE LESS MORE APROPRIATE?
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