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Kotler is a book which is time consuming to read fully, and with examples that one cannot comprehend(mostly American Examples) Which will lead to one going online for a search. Visit Marketing FAQ, your one stop marketing resource. Learn through questions and answers, case studies and videos...

Zeena, Diaspransh and all others looking for marketing notes, please visit Marketing FAQ. Find answers to your marketing questions, browse through case studies, creative ads, and videos. Looking for any particular answer? ask a question. It will be answered.

Put simply a brand %u201Cis a collection of perceptions in your mind.%u201D This definition revolutionizes the concept of a brand and branding in the sense that an intangible experience can also be considered as a brand, not to mention the idea that anything with a proper noun can be branded. So...

Trends in marketing include leveraging the power of social media, augmented reality(AR), Quick response codes(QR). Visit MarketingFAQ | The Ultimate Directory of Marketing Questions, Concepts and Ad Campaigns for articles on the above(including case study on Benetton's controversial branding)

The terms “brand image” and “brand identity” are often used interchangeably. However, there is a different between the two, even though, both relate to the same thing. Brand Image is the total personality of the brand. It is the set of perceptions that the customers have in mind about a...

In the current scenario of advertising on the internet, along with advertising in other media like TV, Newspapers and outdoor, a consumer is exposed to hundreds of advertisements every day. This ranges from the boring radio jingle, or the virtually invisible newspaper ad, which we constantly...

In the current information age... the readership of newspapers is getting affected. Few are even suggesting that in a couple of decades from now, newspapers will be a thing of the past. Probably a study regarding the news on internet(and mobile) and how it is affecting newspaper...

I would suggest you create a website which acts as a catalog for your services. Also create a facebook page through which you can promote your services directly/indirectly. Once website is up carefully select keywords, which will hell you in your uphill climb towards better google rank. Off...

Yes you are right. Wills lifestyle is a different product line. But ITC uses 'umbrella branding' for Wills Brand. so even by advertising for apparels, it gains leverage for tobacco products(which it cannot advertise for) Same practice is also followed by Kingfisher, which by advertising mineral...

Not necessarily. Pull strategy is characterized by high spend on advertising(in all forms), while push strategy is characterized by vigorous use of supply chain, or sales force. For example, ITC used Pull for the 'Wills cigarettes' it sells, the cigarette is priced at less than Rs.10 per unit...

Well it depends on the type of research. Qualitative research is useful in circumstances where a marketer would want to gauge feedback from a particular segment of the market or while testing response for a product before launch. while using focus groups, or when studying human behaviour, the...

Refer this thread and the case study on how chinese phones have permeated the country http://www.managementparadise.com/forums/marketing-research/25325-research-project-launching-new-product-market.html

That being said, there are cellphones (names not known) Chinese, korean, and what not... all these thrive in a grey market, purely out of a push strategy. Price is the only attracting factor. brand names are not known(awareness) at all

Most doesnt include All. Apple being and exception, blackberry to an extent... other players in India like Nokia, Sony Ericsson, and relatively new entrants like Micromax, and the like use what is known as a hybrid strategy. It is a mix of both pull and push. Advertising creates awareness, and...

More on SWOT Analysis

You can do a project on BCG matrix of the products of IT companies, or you can also do an indepth study of a particular company (products, branding, strategy, service, etc.) Depends on how much access to information you have.

Most mobile companies use a push strategy to promote their products, read more here

Learn How facebook has become a powerful marketing tool here How has facebook emerged as a powerful marketing tool? | marketingfaq.net

Fore example, Apple%u2019s core competence lies in %u2018innovtive design and technology%u2019. This is something which is lies at the very heart of the organization. Apples technology is not very easy for its competitors to imitate. It has aced the term %u2018nanotechnology%u2019. The same...

Before we categorize the type of retailers, we should understand the Indian scenario. There are two major types of retailing in India. Organized retailing and unorganized retailing. An organized retailer is one who issues a tax invoice to the customer upon purchase, and pays sales tax and other...