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Case of the day: Land Rover's Focussed Ad Campaign When Land Rover discovered that new buyers of the Range Rover vehicle were eligible to receive tax breaks if they were using it for business purposes, they decided to capitalize on the opportunity to spark sales and carry the message to...

Case study of the day: Google Hello friends!!!!! Have you ever wondered how one of the biggest companies in the world of information actually works? Here is your chance to know the details of the bsiness that the google works on. Its a real nice read for all those willing to get into...

Case study of the day: Google Hello friends!!!!! Have you ever wondered how one of the biggest companies in the world of information actually works? Here is your chance to know the details of the bsiness that the google works on. Its a real nice read for all those willing to get into...

Case study of the day: De Beers' Strategic Shift A diamond may be forever, as De Beers’ famous advertising slogan contends, but is the same true of a business model? That was the question facing Gareth Penny, managing director of De Beers, in the late 19’90s, when the famed diamond cartel found...

@Bettieclaire hey thank for your feed back. I am pretty sure that lots of people are lookin forward these casestudies. Believe me people reading the case studies is the best way to learn as it allows you to see practical solutions to the problems. Keep writing your feed back comments to us. If...

Case of the day: Kellog's Rebranding Forgot to attach the link Kellog's Rebranding

Case of the day: Kellog's Rebranding Case of the day: Kellog's Rebranding When Kellogg’s Corn Flakes were launched in the UK in the early 1920’s the company faced a formidable task of persuading a sceptical nation, accustomed to porridge and bacon and eggs, to try a brand new breakfast food...

Case of the day: Crisis Management: Mumbai Terrorist Attack Crisis Management: An exhaustive Case Study on Mumbai Terrorist Attack Empirical findings reveals that the intervention of mounting external pressure and internal self awareness forced INDIAN Government to change its crisis management...

Case of the day: Dell Web PC: A technical failure In late 1999, computer manufacturer Dell launched the Web PC. The computer was small (a mere ten inches in height) and came in five different colours. The aim of the computer was to simplify the experience of surfing the Internet, while at the...

Case study of the day: IPL : Birth of Cricketainment Know the history before the new season starts & you will watch it altogether in a different perspective. The aim of this case study is to analyze the manner in which in the shortest from of cricket i.e twenty20 cricket has been marketed in...

Case study of the day: Caf'e Coffee Day... Case Study of the day: Caf'e Cofee Day... Café Coffee Day is India’s largest café chain – 775 outlets across the country. With over 5 million youngsters walking in every month, Café Coffee Day is where the youth of India hang out over a cup of coffee...

Case study of the day: Pepsi Crystal In 1992 Pepsi spotted what it considered to be a void in the market. According to the company -- What the world was waiting for, was a clear cola. After all, there had already been a variety of diet colas, cherry colas, sugar-free colas, caffeine-free colas...

Case study of the day: Branding Discovery Channel Keywords:Branding, Brand Management Discovery Channel has truly set high standards for the non-fiction television. The channel’s success mantra was its innovative, highly praised specials, series, and network initiatives. How did the channel...

Case study of the day This initiative is an attempt to put forward the best of professional cases and open a forum for healthy deabates. This can be used as a resource for all us who need examples and stories to inspire ourselves, inspire our coworkers, inspire our clients, write books with or...

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Case study of the day 17/02/2010: Xerox A classic brand Extension Failure Hello People!!! I am back with another case for discussion Here is the case of the day! Xerox is one of the branding success stories of the 20th century. As with many other similar successes, the company didn’t just...

Hello folks!!!!!:SugarwareZ-216: Here is the forum that is aimed @ giving you something new to chew on every day..... I assure you a whole lot of interesting case studies every day to give your brains some good deal a work out. So lets get the ball rolling. Check out the case study of the...

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hello friends!!!!!!!!!!!!! I found out one of the website that deals with the case studies. Its presently having some marketing cases week Just check out.... some really good cases CaseStudy.co.in : Case Studies Blog In India