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Hoang Ngoc Minh CONTENT • • • • • • • • • • • • Vision & Mission General environment 5 forces model SWOT Business strategy Competitors Problems and Solution Stake holders Acquisition Strategy Organizational Structure Strategic Leadership Strategic Entrepreneurship Vision “Nestlé's aim is to...

BRAND STRATEGY Definitions of Brand Strategy • A plan for the systematic development of a brand to enable it to meet its agreed objectives. • The strategy should be rooted in the brand's vision and driven by the principles of differentiation and sustained consumer appeal. • The true brand is...