Recent content by Vrkramakrishnan

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    A Proj On Cult Brands...

    Brands that create cult-like devotion from customers by fostering community and forging unique relationships where companies allow customers to feel as if they own the brand are rewarded with greater sales and even greater salience “This seismic shift in clout from companies to their customers...
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    Green Marketing Project : need help

    Re: Help on project related to GREEN MARKETING Abstract: Manufacturers of consumer goods face various problems when they attempt to integrate environmental attributes into their marketing mix. In many cases the inclusion of environmental issues in the marketing mix is largely motivated by the...
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    Indian Cosmetic Industry( Lakme & Revlon)

    Hi I don't no what happened, i can't download the the pdf.
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    Hi anyone having operational case-studies in

    Hi Any of you having operational case stydies . if you have plz send me
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