hey vikas as i m doing d same porject, i can suggest u some books which i refer and r quite useful.the books r
1. principle of marketing by Philip Kotlar
2. Marketing Management by Rajan Saxena
3. Modern Marketing Strategy by Edward C. Bursk and John F. Chapman
so vikas go through...
hey thanks for this help but i already hv the material from wikipedia actually i m looking for the info on different forms of direct marketing other than direct mail...thanks again