Adoption Decision ProcessHow an individual consumer acts . .
Life-Style Characteristics of Innovators and Non innovators
Characteristics of New Product Success
Why Some New Products Fail and Others Succeed
Topics covered:
Factors That Influence Desired Service
Factors that Influence Desired and Predicted Service
Issues Involving Customer Service Expectations
Factors that Influence Adequate Service
Hi! Folks
Learn about the Impact of globbling.. !!! Globalization has on the managers and employees.Also uncover the challenges to manage diversity.Lastly, "change you" or change the profile of customers and employees.
Tushar Narula
Here is a ppt on Mckinsey model.
The 7-S framework of McKinsey is a Value Based Management (VBM) model that describes how one can holistically and effectively organize a company. Together these factors determine the way in which a corporation operates.
Topics Covered
Industry characteristics
Who are the consumers?
Product Line
Advertising and Promotion
Distribution Channels
International operations
Consumer Research
Competitors Market Share
Contents
EXECUTIVE SUMMARY
1. INTRODUCTION
2. CRITICAL REVIEW OF LITERATURE
3. RESEARCH METHODOLOGY
3.1 OBJECTIVE OF THE STUDY
3.2 HYPOTHESIS
3.3 RESEARCH DESIGN
3.4 SAMPLE DESIGN
4. INDUSTRY PROFILE
5. DATA,FINDING & ANALYSIS
6. RECOMMENDATION & CONCLUSION
7...
Hi!
This presentation is prepared for Ogilvy&Mather Pvt Ltd,Gurgoan.
Contents:-
Physical attributes:
What people, places and colors associate with the brand.?
Symbols:
What does the brand symbolize?
Related Brands:
What sort of brands does it relate to, how much efficacy does the...
Hi!
This presentation is prepared for Ogilvy&Mather Pvt Ltd,Gurgoan.
Contents:-
Physical attributes:
What people, places and colors associate with the brand.?
Symbols:
What does the brand symbolize?
Related Brands:
What sort of brands does it relate to, how much efficacy does the...