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Marketing Management by Philip Kotler, Eleventh Edition, (719 Slides Powerpoint Show with 22 Chapters)
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Harvard Business Review April, 2009
Harvard Business Review publishes new and authoritative ideas for improving the practice of management.
Written by leading business thinkers and executives, HBR gives readers a first look at cutting-edge ideas and their real-world applications in areas like...
Powerpoint Discription
This worldwide best-selling book, the contents of which is presented here in 719 slides, highlights the most recent trends and developments in global marketing-with an emphasis on the importance of teamwork between marketing and all the other functions of the business. It...