Recent content by sir.ji

Description Industrial Policy INDUSTRIAL POLICY OF INDIA Introduction • The Industrial Policy indicates the respective roles of the public, private, joint and co-operative sectors; small, medium and large scale industries. • It underlines the national priorities and the economic development...

Description Product Positioning Marketing Management ? According to Ries & Trout in the book POSITIONING : Battle For Your Mind ¶One only remembers the first in the segment, so if you cannot defeat the leader then invent & create your own class·. ? ? Positioning is an act of fixing the...

Description Product Differentiation Differentiation Strategies Marketing management Saurabh Dubey Differentiation ? It is a task of defining your differences. ? How is the offer different & distinct from rest of the offers in the market. ? What benefits does this distinct offer provide to...

Description Consumer Behaviour Consumer Markets and Consumer Buying Behavior Saurabh Dubey 1 Consumer Buying Behavior Consumer Buying Behavior refers to the buying behavior of final consumers individuals & households who buy goods and services for personal consumption. The central question...