Recent content by Sameer1973

Dear All, As suggested please also read books other than the once suggested : 1. Blue Ocean Strategy 2. Goal by Eliyahu Goldratt. 3. Mckinsey Way

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It is a very good article given very crisply about marketing in a nutshell. Can you also highlight about Ambush Marketing. Or anybody can throw light on Ambush marketing with any case study or example. Regards Sameer1973

I am student of WIM with 14 years of sales & marketing experience