heyy guys i actually need help with lauching a made up brand for brand building.... and i have no clue abt it... pls lemme no if u guys have any ppts or any information on made up brand... itl be of great help.. thanks...
DOORDARSHAN
Doordarshan, India's state-run television network, has changed its programming strategies in view of India's economic liberalization policy of the 1990s. This study examines the impact of Doordarshan's shift in programming bias from the `rural' to the `urban' among 800 respondents in...