1
Principles of Marketing
By:
Dr Imamuddin Khoso
(PhD, Japan, Post Doctorate, Canada)
Director IBA, University of Sindh, Jamshoro.
Principles of Marketing
Text Book:
? Principles of Marketing: A South Asian Perspective
13
th
Edition
By:
P. Kotler, G. Armstrong, P.Y. Agnihotri and Ehsan ul...