Used to wonder wot these terms maent, very essential specially for the ones whos interested in understanding the business aspects and balance sheets too apart from the budget
These things go on to show how important the Cultural issues are when one considers International marketing..
As companies go global, so does the stress and importance increases in understanding the cultural,behaviour patters.
Whenever a Company needs to formulate strategies for its business, it has to do various forms of analysis (based on whcih the decisions are made).
SWOT, IFE and EFE provide with these forms of inputs.
Any strategy formulation stage necessarily consists of 3 stages:
1) Input stage (where all...