Recent content by percept

There is no point in having a business and not promoting or marketing it. Modern day advertising requires a lot of effort that is dedicated not only to grow and expand your business but to brand build it. You require a medium to bridge the gap that exists between the provider and the consumer...

Movies as of late have become the major source of entertainment and revenue generation. Last year a top movie star was rumoured to have paid a whopping sum of Rs 10 Crore towards Income tax. Could you imagine that???..A decade earlier that amount could have produced and released 5 blockbusters...

The Media in the recent has been a huge factor in shaping up the best of businesses by reaching out to people, masses and classes alike, and in the process has made a name and entity for itself. Whether it has been the television or the newspaper and as of late the internet the media has ensured...

Media & Entertainment relates to the recreation part of the society. The entertainment industry as of today has a huge market & with the help of media partners it ensures that any product or campaign launch is marketed successfully and the venture proves to be profitable. From movie production...

Advertising is a form of communication that is meant to drive customers to purchase or consume the goods/brand that is being sold. This is an enhanced form of marketing which convinces the customers and public that the brand they are selling are actually better then the others in competition...

In this new age modern era of cut-throat competition every one wants the best for themselves, no matter whatever the arena is. With every one trying to out do the other it becomes practically impossible to get a step ahead, after all there could be only one who could go on to win the Gold. It is...

Public Relations and Talent Management.