Anybody has any literature on the marketing mix, segmentation etc. on the below sectors:
1. Automobile servicing (Garages etc.)
2. Education (Adult education, elementary, intermediate and Higher education)
I need it as part of a non-Mumbai based university syllabus of SSM.
Many Thanks!
Anyone know an PDF edition of the book? It's hardbound edition is mighty expensive. I did see an online edition at Questia.com, but that too costs $20 per month.
In 1998, Forbes Global magazine conducted an analysis and gave them a Six Sigma rating of efficiency. The case examines how the Dabbawalas operate. ...