Recent content by Nandini goyal

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    Viral ≠ Valuable: Are Brands Mistaking Reels for Strategy?

    🎯 Beyond the Reels: Building Brands That Last “Virality is a sprint. Branding is a marathon.” This article hits a nerve — and rightly so. We’re in an era where one trending sound can catapult a brand to fame overnight… but at what cost? 📉 The Problem With Trend-Chasing We’ve all seen it —...
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