Recent content by m1t_17

Kelloggs Hi All, I am doing a dissertation on westernised multinationals failing in India wtih my main focus on kelloggs. Is it possible for some people to give me some detailed or some reasons why kelloggs failed in India. I know some reviews are posted but i would like a little more depth on...

hey i think that kellogs definately failed due to a lack of cultural knowledge in India. yet they still went aheah not knowing that India dont usually have breakfast.

I am studying international business at brunel university