Recent content by Kavya.Ilango

Part 1 Act 1: Dimaag Ki Batti Jala De[/b] BCG Matrix, Ansoff Matrix, BTL vs. ATL, Marketing Mix, 4 P’s , 5 C’s and STP cramming up later, finally, THE day. Interviewer: I see the enthusiasm in you to land an FMCG summer but are you sure you are ready for the grind? Me: Absolutely sir. Moving...