This Questions are given by Parv
SSM:
10mks:-
SMs
IMC
AD agency - org structure, types andfunctions
DAGMAR
brand management
qualties of effective copy
testing advertisement effectiveness
sales promotion tools
media planning - types n strategies
concepts do of university papers....
hey kartik can u plz upload some imp quest for all the subj of sem 6.
it wud b really very helpful. hardly time to study. not sure were to start frm. plz help.
thankz