Recent content by harshita_20_

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    Viral ≠ Valuable: Are Brands Mistaking Reels for Strategy?

    In today’s digital ecosystem, one reel can make you famous — but can it build your brand? Scroll through Instagram for five minutes, and you’ll spot it: the same trending sound, same lip-sync format, and the same dance moves… just with a different logo slapped on. Brands, big and small, are...
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