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PRESENTED BY Harshita Modi MBA- IB Sem II ICG/2011/12903 IISU/2011/6062 •AMUL means "priceless" in Sanskrit. The brand name "Amul," from the Sanskrit "Amoolya," was suggested by a quality control expert in Anand. •Amul •Amul products have been in use in millions of homes since 1946...

INTRODUCTION Amul (Hindi: ????, Gujarati: ????) is the name of a dairy cooperative in India. Derived from the Sanskrit word "Amulya," Amul means invaluable. Formed in 1946, it is a brand name managed by an Indian cooperative organisation, Gujarat Cooperative Milk Marketing Federation Ltd...