Recent content by Gopal.rajasekhar

doc_142474223.doc

RAJASEKHAR [Type your address]y[Type your phone number]y[Type your e-mail address] Consumer Behaviour Consumer Behaviour Marketing concept start with the consumer needs and behaviour in meeting these needs. Every action of a person is based on needs. The real problem is to learn what a...

A firm can survive only if it is able to cater to the demand for its product at the right time, with the right quantity, understanding the basic concepts of the demand, which are essential for the effective demand forecasting. Demand analysis should be a basic activity of the firms because many...