Recent content by daniel.dsilva.3154

Commercialization, as a process can be defined as introducing a new product in the market which has previously been protested. Commercialization is the actual* launch of the new product which is the final stage of the new product development process. Advertisements, mass production...

NEW PRODUCTS AND BRAND EXTENSIONS. To facilitate the discussion, it is useful to establish some terminology. When a firm introduces anew product, it has three main choices as to how to brand it:1. It can develop a new brand, individually chosen for the new product.2. It can apply, in some way...