Hi Abhishek sir..... sir i need your help i need a project on market segmentation of biscuit industry in india and we have 2 launch a new product in the market ( biscuit ) . so we can give competion to the big players.
Situation analysis
- Market overview
-size
-trends
-players
Mkt segmentation criteria
-Segment sizes
-segment hands
-Segmentise brands mapping
-market share / brand share
-product evaluation
-product mix
-swot
Target segments
Situation analysis
- Market overview
-size
-trends
-players
Mkt segmentation criteria
-Segment sizes
-segment hands
-Segmentise brands mapping
-market share / brand share
-product evaluation
-product mix
-swot
Target segments