akash_tharwani
Aakash Tharwani
<h1>VESIMSR CONGRUENCE - MARKETING MARATHON ----- A GREAT SUCCESS</h1>
“Congruence10 - A Marketing Marathon: an annual Management event held by Vivekanand Education Society’s Institute of Management Studies and Research on 27th Feb’2010. The main focus of the event was on various marketing areas in current scenario. Renowned Marketing professionals across various industries shared their years of invaluable knowledge and experience with the management students who came from various institutes across Mumbai.
Topics ranging from various aspects of marketing like branding, rural marketing, public relations, IT marketing, new product development, descriptive marketing, etc. Day started with short speech by college director Dr. P N Mukherjee followed by various renowned speakers of marketing industry such as Brand Guru Mr. Jagdeep Kapoor, Chairman, Samsika Marketing Consultants Pvt. Ltd. Mr. Abhinav Kakade, Sr. Director (NPD & International), Neoacceal. Mr. Rajesh Agrawal, Head-Steel trading, Cargill. Mr. T K Cherian, Global SME Head, TCS and Veena Gidwani, CEO, Madison Public Relations and last but not least RJ Neil from 93.5 Red FM sharing importance of radio advertising.
Congruence 2010 was successful in gathering and presenting management students, academicians and industry professionals with a view to enrich them.
Deepika Vaswani
Tarina Vaswani
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