Description
SWOT ANALYSIS OF THE TIMES OF INDIA
The Times of India
Parent Company
The Times Group (also referred as Bennett, Coleman and Co. Ltd.)
Category
Newspapers
Sector
Media & Entertainment
Tagline/ Slogan
Let the Truth Prevail
USP
World’s Largest Selling English Language Daily
STP
Segment
General News Segment
Target Group
English speaking/reading audience in India
Positioning
Most widely circulated newspaper
SWOT Analysis
1. Widely available daily present across many regions with a circulation average of over 3.5 million per day 2. Can leverage Parent Company’s presence in Television, Radio etc. to reach out to a wider audience especially for a Sustained Campaign on a particular issue for eg. Campaign against corruption etc. 3. Easy Brand Recall useful in a competitive markets with numerous dailies; high brand loyalty 4. Bombay Times, Delhi Times etc has a glamorous daily that is useful for news about movies, glamour, fashion etc. 5. Weekly paper called Ascent is widely regarded as excellent platform and also a must read for potential recruiters and job seekers. 6. Has got a city-wise edition publication for major Indian cities 7. Campaigns like Teach India and other events/initiatives are Strength beneficial for the brand
1. Some people have the perception that TOI publishing more celebrity/entertainment news Weakness 2. Tough competition means limited scope for increasing market share
1. Has a limited presence in Southern India as compared to the rest of India 2. Huge opportunity in Regional Languages space Opportunity 3. Better usage and interaction with online and mobile mediums
1.Increased competition from other dailies Threats 2. On line news medium means reduced circulation
Competition
1. Hindutan Times 2. The Hindu Competitors 3. Indian Express
doc_319231196.docx
SWOT ANALYSIS OF THE TIMES OF INDIA
The Times of India
Parent Company
The Times Group (also referred as Bennett, Coleman and Co. Ltd.)
Category
Newspapers
Sector
Media & Entertainment
Tagline/ Slogan
Let the Truth Prevail
USP
World’s Largest Selling English Language Daily
STP
Segment
General News Segment
Target Group
English speaking/reading audience in India
Positioning
Most widely circulated newspaper
SWOT Analysis
1. Widely available daily present across many regions with a circulation average of over 3.5 million per day 2. Can leverage Parent Company’s presence in Television, Radio etc. to reach out to a wider audience especially for a Sustained Campaign on a particular issue for eg. Campaign against corruption etc. 3. Easy Brand Recall useful in a competitive markets with numerous dailies; high brand loyalty 4. Bombay Times, Delhi Times etc has a glamorous daily that is useful for news about movies, glamour, fashion etc. 5. Weekly paper called Ascent is widely regarded as excellent platform and also a must read for potential recruiters and job seekers. 6. Has got a city-wise edition publication for major Indian cities 7. Campaigns like Teach India and other events/initiatives are Strength beneficial for the brand
1. Some people have the perception that TOI publishing more celebrity/entertainment news Weakness 2. Tough competition means limited scope for increasing market share
1. Has a limited presence in Southern India as compared to the rest of India 2. Huge opportunity in Regional Languages space Opportunity 3. Better usage and interaction with online and mobile mediums
1.Increased competition from other dailies Threats 2. On line news medium means reduced circulation
Competition
1. Hindutan Times 2. The Hindu Competitors 3. Indian Express
doc_319231196.docx