Description
SWOT ANALYSIS OF THE DAILY TELEGRAPH AUSTRALIA
The Daily Telegraph Australia
Parent Company
News limited
Category
Australian Tabloid Newspaper
Sector
Newspapers
Tagline/ Slogan
-
USP
It has one of the biggest circulations in Australia
STP
Segment
English reading population
Target Group
Professionals, students and politicians
Positioning
Available in customized version to view in ipad and highly accessible
SWOT Analysis
1. Strong Distribution network across Australia 2. No bias news reported 3. Merger with The Daily Mirror strengthened its reach 4. Quality of reporting in articles is satisfactory Strength 5. Good coverage of news across Australia
1.Allegations of plagiarismhave caused an issue Weakness 2.Distribution network limited internationally to expand
1.Can generate more revenues online by entering into partnership with other websites 2.Introduce innovative features which grab attention with less criticism Opportunity 3.Improve the sales by marketing on large scale via Internet
1.Increasing competition from other newspapers 2.Parodies and negative reviews act as a roadblock Threats 3.Lawsuits can be filed for misrepresentation in an form
Competition
1.The Herald Sun 2.Sydney Morning Herald Competitors 3.The Courier-Mail
doc_413535584.docx
SWOT ANALYSIS OF THE DAILY TELEGRAPH AUSTRALIA
The Daily Telegraph Australia
Parent Company
News limited
Category
Australian Tabloid Newspaper
Sector
Newspapers
Tagline/ Slogan
-
USP
It has one of the biggest circulations in Australia
STP
Segment
English reading population
Target Group
Professionals, students and politicians
Positioning
Available in customized version to view in ipad and highly accessible
SWOT Analysis
1. Strong Distribution network across Australia 2. No bias news reported 3. Merger with The Daily Mirror strengthened its reach 4. Quality of reporting in articles is satisfactory Strength 5. Good coverage of news across Australia
1.Allegations of plagiarismhave caused an issue Weakness 2.Distribution network limited internationally to expand
1.Can generate more revenues online by entering into partnership with other websites 2.Introduce innovative features which grab attention with less criticism Opportunity 3.Improve the sales by marketing on large scale via Internet
1.Increasing competition from other newspapers 2.Parodies and negative reviews act as a roadblock Threats 3.Lawsuits can be filed for misrepresentation in an form
Competition
1.The Herald Sun 2.Sydney Morning Herald Competitors 3.The Courier-Mail
doc_413535584.docx