Description
SWOT ANALYSIS OF THE AUSTRALIAN
The Australian
Parent Company
News Limited
Category
Broadsheet Newspaper published from Monday to saturday
Sector
Newspapers
Tagline/ Slogan
The Heart of the Nation
USP
It is the biggest selling national newspaper in the country
STP
Segment
English reading population
Target Group
Professionals, students and politicians
Positioning
Integrates content from international newspapers like the WSJ
SWOT Analysis
1. First Australian newspaper to launch its version in ipad 2. “Australian of the Year” award made it very famous 3. No bias towards any political party 4. Strong distribution network Strength 5. Good presence and news coverage across Australia
1. Market share is limited due to many competitors Weakness 2. Geographic penetration is also limited
1.Can generate more revenues online by entering into partnership with other websites 2.Introduce innovative features which grab attention with less criticism Opportunity 3.Improve the sales by marketing on large scale via Internet
1.Increasing competition from other newspapers 2.Parodies and negative reviews act as a roadblock Threats 3.Lawsuits can be filed for misrepresentation in an form
Competition
1.Australian Financial Review 2.The Daily Telegraph Competitors 3.The Herald Sun
doc_614334198.docx
SWOT ANALYSIS OF THE AUSTRALIAN
The Australian
Parent Company
News Limited
Category
Broadsheet Newspaper published from Monday to saturday
Sector
Newspapers
Tagline/ Slogan
The Heart of the Nation
USP
It is the biggest selling national newspaper in the country
STP
Segment
English reading population
Target Group
Professionals, students and politicians
Positioning
Integrates content from international newspapers like the WSJ
SWOT Analysis
1. First Australian newspaper to launch its version in ipad 2. “Australian of the Year” award made it very famous 3. No bias towards any political party 4. Strong distribution network Strength 5. Good presence and news coverage across Australia
1. Market share is limited due to many competitors Weakness 2. Geographic penetration is also limited
1.Can generate more revenues online by entering into partnership with other websites 2.Introduce innovative features which grab attention with less criticism Opportunity 3.Improve the sales by marketing on large scale via Internet
1.Increasing competition from other newspapers 2.Parodies and negative reviews act as a roadblock Threats 3.Lawsuits can be filed for misrepresentation in an form
Competition
1.Australian Financial Review 2.The Daily Telegraph Competitors 3.The Herald Sun
doc_614334198.docx