Description
SWOT ANALYSIS OF THAMES AND COSMOS
Thames and Kosmos
Parent Company
Thames and Kosmos
Category
Toy Brands & Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
Make, explore, discover
USP
Science Kits
STP
Segment
Children and teenagers
Target Group
Age 6-16 years
Positioning
Science enthusiasts
SWOT Analysis
1. Was one of the largest and oldest toy companies in the world 2. Well-recognized brand name with many awards for its chemistry sets 3. Licensee for brands like National Geographic Strength 4. Tie-up with suppliers of educational materials to school
1. Lack of presence outside the USA Weakness 2. Lack of physical stores and online distribution
1. To diversify into other educational products 2. Opportunity to enter new markets around the world Opportunity 3. Enter into the educational applications space
1. Development of in-house laboratories in school 2. Increasing choice in subjects may reduce the audience Threats 3. Lack of product diversity
Competition
1.A. C. Gilbert 2. Discovery Toys Competitors 3.Leapfrog
doc_439984312.docx
SWOT ANALYSIS OF THAMES AND COSMOS
Thames and Kosmos
Parent Company
Thames and Kosmos
Category
Toy Brands & Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
Make, explore, discover
USP
Science Kits
STP
Segment
Children and teenagers
Target Group
Age 6-16 years
Positioning
Science enthusiasts
SWOT Analysis
1. Was one of the largest and oldest toy companies in the world 2. Well-recognized brand name with many awards for its chemistry sets 3. Licensee for brands like National Geographic Strength 4. Tie-up with suppliers of educational materials to school
1. Lack of presence outside the USA Weakness 2. Lack of physical stores and online distribution
1. To diversify into other educational products 2. Opportunity to enter new markets around the world Opportunity 3. Enter into the educational applications space
1. Development of in-house laboratories in school 2. Increasing choice in subjects may reduce the audience Threats 3. Lack of product diversity
Competition
1.A. C. Gilbert 2. Discovery Toys Competitors 3.Leapfrog
doc_439984312.docx