Description
SWOT ANALYSIS OF BIFBANGPOW
BifBangPow
Parent Company
Bif Bang Pow Inc
Category
Toy Brands & Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
Saturday Night Live
USP
Action figures and bobble heads from famous cult pop culture
STP
Taste of people with respect to TV shows, books, music, movies; Segment Interested in toys and collectibles
Fans of cult TV shows, movies, books, comics interested to collect Target Group related action figures and toys
High quality action figures and collectibles from cult TV shows, movies, Positioning books, comics, music
SWOT Analysis
1. Niche and high quality product 2. Endorsements from celebrities modeled in toys hence greater trust value for fans 3. Presence in events like Comic Con and exclusive toys for the same 4. High growth rate and growing customer base 5. It has products based on popular TV programmes like Big Bang Strength Theory, Dexter
1. Limited visibility in toys market 2. Limited accessibility i.e. orders can be placed only online or in selected stores Weakness 3. Low global presence means market share is low
1. Market in emerging economies 2. Growing merchandise market 3. Tie-up with other popular international brands to enhance reach and Opportunity portfolio
Threats
1. Threat of replicas and duplicate products
2. No exclusivity for characters 3. Fluctuating international economies can affect brand
Competition
1. Bandai Competitors 2. Applause Inc.
doc_833762281.docx
SWOT ANALYSIS OF BIFBANGPOW
BifBangPow
Parent Company
Bif Bang Pow Inc
Category
Toy Brands & Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
Saturday Night Live
USP
Action figures and bobble heads from famous cult pop culture
STP
Taste of people with respect to TV shows, books, music, movies; Segment Interested in toys and collectibles
Fans of cult TV shows, movies, books, comics interested to collect Target Group related action figures and toys
High quality action figures and collectibles from cult TV shows, movies, Positioning books, comics, music
SWOT Analysis
1. Niche and high quality product 2. Endorsements from celebrities modeled in toys hence greater trust value for fans 3. Presence in events like Comic Con and exclusive toys for the same 4. High growth rate and growing customer base 5. It has products based on popular TV programmes like Big Bang Strength Theory, Dexter
1. Limited visibility in toys market 2. Limited accessibility i.e. orders can be placed only online or in selected stores Weakness 3. Low global presence means market share is low
1. Market in emerging economies 2. Growing merchandise market 3. Tie-up with other popular international brands to enhance reach and Opportunity portfolio
Threats
1. Threat of replicas and duplicate products
2. No exclusivity for characters 3. Fluctuating international economies can affect brand
Competition
1. Bandai Competitors 2. Applause Inc.
doc_833762281.docx