Description
SWOT ANALYSIS OF BARCLAY MANUFACTURING COMPANY
Barclay Manufacturing Company
Parent Company
Barclay and Manoil Manufacturing Company
Category
Toy Brands & Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
All American
USP
Die-cast toy cars, hollow-cast toy soldiers
STP
Segment
People fond of vintage winter and Christmas figures
Target Group
Upper middle class young individuals
Positioning
High-quality figures made by craftsmen using traditional methods
SWOT Analysis
1. In its heyday, it was the largest toy soldier manufacturing company in the USA and hence has a strong brand-name 2. Manufactures more than 450 figures related to everyday activities 3. It has also entered the candle-holder’s space Strength 4. High quality and detailing of the products
1. Obsolescence of technology with the advent of plastic figures 2. Poor distribution of figures in chain stores and gift stores compared Weakness to leading brands
1. To reposition itself in the showpieces space given the current range of products 2. Produce custom figures Opportunity 3. Expand to markets outside the USA
1. Manufacturers of action figures related to movies made of plastic 2. Candles are a dying product especially in urban areas 3. Expansion and diversification of other brands and more online Threats entertainment
Competition
1. Mego Corporation 2. Toys R Us Competitors 3.Azrak Hamway
doc_328921828.docx
SWOT ANALYSIS OF BARCLAY MANUFACTURING COMPANY
Barclay Manufacturing Company
Parent Company
Barclay and Manoil Manufacturing Company
Category
Toy Brands & Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
All American
USP
Die-cast toy cars, hollow-cast toy soldiers
STP
Segment
People fond of vintage winter and Christmas figures
Target Group
Upper middle class young individuals
Positioning
High-quality figures made by craftsmen using traditional methods
SWOT Analysis
1. In its heyday, it was the largest toy soldier manufacturing company in the USA and hence has a strong brand-name 2. Manufactures more than 450 figures related to everyday activities 3. It has also entered the candle-holder’s space Strength 4. High quality and detailing of the products
1. Obsolescence of technology with the advent of plastic figures 2. Poor distribution of figures in chain stores and gift stores compared Weakness to leading brands
1. To reposition itself in the showpieces space given the current range of products 2. Produce custom figures Opportunity 3. Expand to markets outside the USA
1. Manufacturers of action figures related to movies made of plastic 2. Candles are a dying product especially in urban areas 3. Expansion and diversification of other brands and more online Threats entertainment
Competition
1. Mego Corporation 2. Toys R Us Competitors 3.Azrak Hamway
doc_328921828.docx