Description
SWOT ANALYSIS OF AZRAK HAMWAY
Azrak Hamway
Parent Company
Azrak Hamway International Inc.
Category
Toy Brands & Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
The wonderful world of toys
USP
Licensed 8-inch action figures based on movies and comics
STP
Segment
Children toys
Target Group
Boys (5-14 years) from middle and upper middle class
Positioning
Inexpensive action figures based on movies
SWOT Analysis
1. Licenses with companies like Universal Studios for action heroes like Batman and the Incredible Hulk 2. Low-priced action figures so that most children can afford it 3. The brand has now become a collector’s item and has websites to give tribute to the toy-maker Strength 4. Good availability and high quality finishing of the products
1. A collector’s item now, it cannot compete with the new -age action figures 2. Production has stopped and the company is shut 3. Children are moving away from purely mechanical action figures to Weakness electro-mechanical ones
1. Revive the brand-name and make a new entry into the market Opportunity 2. More variety of action figures
1. The company is now out of business and hence may find it difficult to enter the market again and compete with the new-age companies Threats 2. Online games for the children
3. Difficult to revive a brand that has lost its recall
Competition
1. Mego Corporation 2. Barclay Manufacturing Company Competitors 3. Lego
doc_928179567.docx
SWOT ANALYSIS OF AZRAK HAMWAY
Azrak Hamway
Parent Company
Azrak Hamway International Inc.
Category
Toy Brands & Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
The wonderful world of toys
USP
Licensed 8-inch action figures based on movies and comics
STP
Segment
Children toys
Target Group
Boys (5-14 years) from middle and upper middle class
Positioning
Inexpensive action figures based on movies
SWOT Analysis
1. Licenses with companies like Universal Studios for action heroes like Batman and the Incredible Hulk 2. Low-priced action figures so that most children can afford it 3. The brand has now become a collector’s item and has websites to give tribute to the toy-maker Strength 4. Good availability and high quality finishing of the products
1. A collector’s item now, it cannot compete with the new -age action figures 2. Production has stopped and the company is shut 3. Children are moving away from purely mechanical action figures to Weakness electro-mechanical ones
1. Revive the brand-name and make a new entry into the market Opportunity 2. More variety of action figures
1. The company is now out of business and hence may find it difficult to enter the market again and compete with the new-age companies Threats 2. Online games for the children
3. Difficult to revive a brand that has lost its recall
Competition
1. Mego Corporation 2. Barclay Manufacturing Company Competitors 3. Lego
doc_928179567.docx