Description
SWOT ANALYSIS OF AUTOCAR
Autocar
Parent Company
Haymarket Motoring Publications Ltd.
Category
Magazines
Sector
Media
The Best Car News and Reviews; First for car news and reviews; The Tagline/ Slogan World's oldest car magazine
USP
The Autocar magazines are the oldest auto magazines in the world
STP
Segment
Car and Bike enthusiasts
Target Group
Car and Bike enthusiasts from middle class and upper middle class
Positioning
A magazine that provides complete car and bike information
SWOT Analysis
1. It is the largest selling monthly auto magazine in India. 2. The parent company operates several international editions around the world such as Japan, Indonesia, Malaysia, China. 3. The brand is very popular in India as well as internationally. 4. The magazine has some very credible and popular auto experts on its panel. Strength 5. Top of the mind automobile magazine world over
1.Strong competition from other brands means limited market share growth 2. Since internet and other magazines & newspapers give similar news, Weakness brand loyalty at times is less and brand switching is high
1.Sponsoring sports events and involving sports enthusiasts 2.By making good use of the virtual and social media space, the magazine can increase its popularity. 3. By offering special offers on subscriptions in colleges and offices, the Opportunity magazine can try to widen its customer base.
1. A number of car and bikeshows have come up on TV and they are Threats competing for the same space. 2.With the advent of the internet the scope of print media is declining.
3.Several media houses in India are coming up with auto magazines and have a better distribution channel than Autocar.
Competition
1.AutoIndia 2.Over Drive Competitors 3.Top Gear
doc_665693668.docx
SWOT ANALYSIS OF AUTOCAR
Autocar
Parent Company
Haymarket Motoring Publications Ltd.
Category
Magazines
Sector
Media
The Best Car News and Reviews; First for car news and reviews; The Tagline/ Slogan World's oldest car magazine
USP
The Autocar magazines are the oldest auto magazines in the world
STP
Segment
Car and Bike enthusiasts
Target Group
Car and Bike enthusiasts from middle class and upper middle class
Positioning
A magazine that provides complete car and bike information
SWOT Analysis
1. It is the largest selling monthly auto magazine in India. 2. The parent company operates several international editions around the world such as Japan, Indonesia, Malaysia, China. 3. The brand is very popular in India as well as internationally. 4. The magazine has some very credible and popular auto experts on its panel. Strength 5. Top of the mind automobile magazine world over
1.Strong competition from other brands means limited market share growth 2. Since internet and other magazines & newspapers give similar news, Weakness brand loyalty at times is less and brand switching is high
1.Sponsoring sports events and involving sports enthusiasts 2.By making good use of the virtual and social media space, the magazine can increase its popularity. 3. By offering special offers on subscriptions in colleges and offices, the Opportunity magazine can try to widen its customer base.
1. A number of car and bikeshows have come up on TV and they are Threats competing for the same space. 2.With the advent of the internet the scope of print media is declining.
3.Several media houses in India are coming up with auto magazines and have a better distribution channel than Autocar.
Competition
1.AutoIndia 2.Over Drive Competitors 3.Top Gear
doc_665693668.docx