Description
SWOT ANALYSIS OF ASAHI SHIMBUN
Asahi Shimbun
Parent Company
Tadakazu Kimura
Category
Japanese daily newspaper
Sector
Newspapers
Tagline/ Slogan
Liberal
USP
One of Japan’s oldest and largest national daily newspapers
STP
Segment
Japanese reading population
Target Group
Professionals, students and politicians
Positioning
Broad news coverage, conservative, centre-right newspaper
SWOT Analysis
1. Combined morning-evening circulation of almost 11+ million from its national edition 2. Paper is printed twice a day and in several different locations 3. Considered as left-leaning newspaper Strength 4. Publishes English daily, sports daily and weekly magazines
1.News coverage mainly from Tokyo which is not contributing to regional flavour 2.One national edition may not serve the needs of everyone Weakness 3.The English newspaper is not gaining popularity
1.Can strengthen the distribution system further to expand the number of editions 2.Can look forward to business daily 3.It is necessary to retain this position by including some innovative Opportunity features
1.Increasing competition from other players in the industry Threats 2.Getting into complacency
3.regional players can grab significant market share
Competition
1.Yomiuri Shibun 2.Mainchi Shibun Competitors 3.Sankei Shibun
doc_892633043.docx
SWOT ANALYSIS OF ASAHI SHIMBUN
Asahi Shimbun
Parent Company
Tadakazu Kimura
Category
Japanese daily newspaper
Sector
Newspapers
Tagline/ Slogan
Liberal
USP
One of Japan’s oldest and largest national daily newspapers
STP
Segment
Japanese reading population
Target Group
Professionals, students and politicians
Positioning
Broad news coverage, conservative, centre-right newspaper
SWOT Analysis
1. Combined morning-evening circulation of almost 11+ million from its national edition 2. Paper is printed twice a day and in several different locations 3. Considered as left-leaning newspaper Strength 4. Publishes English daily, sports daily and weekly magazines
1.News coverage mainly from Tokyo which is not contributing to regional flavour 2.One national edition may not serve the needs of everyone Weakness 3.The English newspaper is not gaining popularity
1.Can strengthen the distribution system further to expand the number of editions 2.Can look forward to business daily 3.It is necessary to retain this position by including some innovative Opportunity features
1.Increasing competition from other players in the industry Threats 2.Getting into complacency
3.regional players can grab significant market share
Competition
1.Yomiuri Shibun 2.Mainchi Shibun Competitors 3.Sankei Shibun
doc_892633043.docx