Description
SWOT ANALYSIS OF ARTIFACT PUZZLES
Artifact Puzzles
Parent Company
Artifact Puzzles
Category
Toy Brands & Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
Artsy wooden jigsaw puzzles
USP
Unique lazer-cut jigsaw puzzles designed for adults
STP
Segment
Puzzle enthusiasts
Target Group
Children and youngsters from middle class
Positioning
Challenging and unique puzzles, with artist-designed pieces
SWOT Analysis
1. Unique puzzle designs based on well-known paintings with an opportunity to create custom puzzles for large order sizes 2. High quality customer service - Capability to replace missing puzzle pieces 3. Highly efficient shipping of products as it is completely outsourced to Amazon Strength 4. Good availability and variety for the customer to choose from
1. Distribution is restricted to museums and certain book shops in the USA 2. Lack of tie-up with gift shops and store chains like Hamleys Weakness 3. Puzzles are very expensive compared to the normal puzzles
1. Expand to markets beyond USA by using online channels Opportunity 2. Create capabilities to take small orders for customized puzzles
1. Market trend is moving towards 3-D model 2. Increasing variety of puzzles in other forms which are more Threats engaging and much cheaper
3. Online games and puzzles for children
Competition
1. Mattel 2. Hasbro Competitors 3. Fisherprice
doc_479793934.docx
SWOT ANALYSIS OF ARTIFACT PUZZLES
Artifact Puzzles
Parent Company
Artifact Puzzles
Category
Toy Brands & Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
Artsy wooden jigsaw puzzles
USP
Unique lazer-cut jigsaw puzzles designed for adults
STP
Segment
Puzzle enthusiasts
Target Group
Children and youngsters from middle class
Positioning
Challenging and unique puzzles, with artist-designed pieces
SWOT Analysis
1. Unique puzzle designs based on well-known paintings with an opportunity to create custom puzzles for large order sizes 2. High quality customer service - Capability to replace missing puzzle pieces 3. Highly efficient shipping of products as it is completely outsourced to Amazon Strength 4. Good availability and variety for the customer to choose from
1. Distribution is restricted to museums and certain book shops in the USA 2. Lack of tie-up with gift shops and store chains like Hamleys Weakness 3. Puzzles are very expensive compared to the normal puzzles
1. Expand to markets beyond USA by using online channels Opportunity 2. Create capabilities to take small orders for customized puzzles
1. Market trend is moving towards 3-D model 2. Increasing variety of puzzles in other forms which are more Threats engaging and much cheaper
3. Online games and puzzles for children
Competition
1. Mattel 2. Hasbro Competitors 3. Fisherprice
doc_479793934.docx