Description
SWOT ANALYSIS OF APPLE
‘Apple’
Parent Company
Apple Inc.
Category
Computer Hardware
Sector
IT and Technology
Tagline/ Slogan
Think Different
USP
Innovation and Development of Customer’s handy product
STP
Segment
Technology Savvy individuals, who are organized and trendy
Target Group
High income group, with age between 20 to 40 years
Positioning
Highly featured, which gives accessibility in one touch
SWOT Analysis
1. Has around 65000 employees worldwide 2. Large number of brand loyal customers 3. Constant Innovations in products and technology 4. Entering into new product lines ex: - Laptops to iPhones and iPads 5. It has good distribution network globally to make its products accessible online and stores Strength 6. The iOS has given it a lead as compare to its competitors
1. Its high priced products make them inaccessible to many of customers 2. It has less presence in B2B market, as compare to its competitors like Dell and HP. It can be seen that Apple mainly focuses on B2C so its Weakness losing large chunk of market
1. Move into other computer or media product spaces that are not served well 2. Strategic alliance and innovations in technologies 3. People With increase in demand of Online Products people want more online music and content and Apple is tapping this market by bringing innovative products, so it can lead the market Opportunity 4. Can enter gaming console market to compete with PS3 and Xbox
Threats
1. Huge threat from competitors who are in mode of constant
innovation 2. Microsoft and Google are giving threat to Apple by trying innovating products 3. The rise of Android and Windows ecosystems in the mobile and tablet space
Competition
1. In Computers: Dell, Alienware, HP, Toshiba etc. Competitors 2. In phones: Samsung,HTC, Nokia etc.
doc_819391605.docx
SWOT ANALYSIS OF APPLE
‘Apple’
Parent Company
Apple Inc.
Category
Computer Hardware
Sector
IT and Technology
Tagline/ Slogan
Think Different
USP
Innovation and Development of Customer’s handy product
STP
Segment
Technology Savvy individuals, who are organized and trendy
Target Group
High income group, with age between 20 to 40 years
Positioning
Highly featured, which gives accessibility in one touch
SWOT Analysis
1. Has around 65000 employees worldwide 2. Large number of brand loyal customers 3. Constant Innovations in products and technology 4. Entering into new product lines ex: - Laptops to iPhones and iPads 5. It has good distribution network globally to make its products accessible online and stores Strength 6. The iOS has given it a lead as compare to its competitors
1. Its high priced products make them inaccessible to many of customers 2. It has less presence in B2B market, as compare to its competitors like Dell and HP. It can be seen that Apple mainly focuses on B2C so its Weakness losing large chunk of market
1. Move into other computer or media product spaces that are not served well 2. Strategic alliance and innovations in technologies 3. People With increase in demand of Online Products people want more online music and content and Apple is tapping this market by bringing innovative products, so it can lead the market Opportunity 4. Can enter gaming console market to compete with PS3 and Xbox
Threats
1. Huge threat from competitors who are in mode of constant
innovation 2. Microsoft and Google are giving threat to Apple by trying innovating products 3. The rise of Android and Windows ecosystems in the mobile and tablet space
Competition
1. In Computers: Dell, Alienware, HP, Toshiba etc. Competitors 2. In phones: Samsung,HTC, Nokia etc.
doc_819391605.docx