Description
SWOT ANALYSIS OF AAJ TAK
Aaj Tak
Parent Company
India Today Group
Category
News Channel
Sector
Media and Entertainment
Tagline/ Slogan
Sabse Tez
USP
Fast News
STP
Segment
People seeking daily news about India
Target Group
Individual, SEC B,C,D,E
Positioning
No.1 News channel of India which delivers fastest news
SWOT Analysis
1. Though started as a programme called "Aaj Tak" on national TV soon turned out to start its own private channel 2. Broad base of viewership 3. Nationwide and fast coverage 4. Distribute prizes to lucky viewers answering simple questions Strength 5. Claims to be #1 News channel in India for so many years
1. Factual news and partial analysis 2. Accused of serving news as entertainment many a times 3. Consequences of "NEWS" shown 4. Sometimes biased analysis 5. Sometimes News on 'instant' basis due to competition pressure 6. Not focusing on various governmental schemes for common man on suo-motu basis Weakness 7. Concept of breaking news is redefined
1. Can prosper by using large base of viewership properly 2. Should focus more on government's new programmes and schemes to educate viewers 3. Need to come out of vicious cycle of what viewers want to see and Opportunity what channel is offering
Threats
1. High switching rate of viewer 2. Reduction in rate of intelligent viewers
3. Presenting news in filmy fashion is unacceptable to many viewers
Competition
1. Star News 2. Times Now 3.NDTV India 4.Other regional news channels 5. Internet Competitors 6. Newspaper
doc_572169356.docx
SWOT ANALYSIS OF AAJ TAK
Aaj Tak
Parent Company
India Today Group
Category
News Channel
Sector
Media and Entertainment
Tagline/ Slogan
Sabse Tez
USP
Fast News
STP
Segment
People seeking daily news about India
Target Group
Individual, SEC B,C,D,E
Positioning
No.1 News channel of India which delivers fastest news
SWOT Analysis
1. Though started as a programme called "Aaj Tak" on national TV soon turned out to start its own private channel 2. Broad base of viewership 3. Nationwide and fast coverage 4. Distribute prizes to lucky viewers answering simple questions Strength 5. Claims to be #1 News channel in India for so many years
1. Factual news and partial analysis 2. Accused of serving news as entertainment many a times 3. Consequences of "NEWS" shown 4. Sometimes biased analysis 5. Sometimes News on 'instant' basis due to competition pressure 6. Not focusing on various governmental schemes for common man on suo-motu basis Weakness 7. Concept of breaking news is redefined
1. Can prosper by using large base of viewership properly 2. Should focus more on government's new programmes and schemes to educate viewers 3. Need to come out of vicious cycle of what viewers want to see and Opportunity what channel is offering
Threats
1. High switching rate of viewer 2. Reduction in rate of intelligent viewers
3. Presenting news in filmy fashion is unacceptable to many viewers
Competition
1. Star News 2. Times Now 3.NDTV India 4.Other regional news channels 5. Internet Competitors 6. Newspaper
doc_572169356.docx