corporate

The bank at home service is also offered to organizations that maintain salary accounts with ICICI Bank. Keeping into consideration the volume of accounts maintained with an organization the charges for Cash On Tap are removed. A Corporate box is placed in the premises of the organizations that...

CORPORATE CARDS: The ICICI Bank Corporate Card gives organizations yet another opportunity to recognize their senior executives in a very special way by nominating them to become Card Members. The Corporate Card Programme is exclusively designed to be an effective tool in managing company's...

Case: Amway to use corporate ad campaign in India to communicate 25 October 2002 Mumbai: Amway India Enterprises, the multilevel direct marketing company, which has grown into a global multibillion corporation exclusively by word of mouth publicity, is now planning to use corporate...

“Corporate communication is the process that makes the corporate identity visible in concrete terms.” But corporate communication is not an option. It is happening to all companies all the time, sometimes haphazardly and often without real planning. It has also been described as a process that...

CORPORATE IMAGE Some people seem to get confused between corporate image and corporate identity. Corporate Identity is a matter of physical recognition while Corporate Image is a matter of mental perception. Corporate identity can contribute to corporate image. A corporate image develops out...

 CORPORATE IDENTITY Every individual, every business or nation has an identity. For most of us, as individuals, it emerges naturally. Just as the way we speak, dress, behave, just as much as what we say and do, consciously or unconsciously, expresses what we stand for and believe in as...

SOCIAL INITIATIVES GROUP (SIG): ICICI Bank's social sector initiatives aim to resolve some of the most fundamental developmental problems facing India today. Its involvement is primarily in terms of non-commercial support to fill knowledge and practice gaps in specific thematic areas— Early...

Success related to event: Success of a sponsorship is directly related to the success of the event being sponsored. If the event being sponsored has failed to draw crowd or attention or has been a failure then the sponsors’ brand will suffer. Audience's reaction: The distraction that is being...

Dictating Terms: Sponsors when they put money into an event they obviously, expect something in return. Most event organizers face the problem of the sponsor dictating terms. Diversion from the Event: Event organizers are required to display the logos and banners of sponsors. In addition to...

Financial Support: Corporate sponsorship gives a financial support to the event organizer, which makes the event possible. Without the aegis of sponsors most events including the mega events like FIFA's FOOTBALL WORLD CUP would not take place. Gives Credibility: If an event is sponsored by a...

Audience awareness: When people are relaxing they can imbibe information faster. This helps the brand message penetrate effectively into the consumer psyche. Image: Sponsorship leads to the brand’s image enhancement by virtue of association with a high profile event. Segment targeting...

STEP I - Identifying Sponsorship Areas: The Event Organizers identify various categories for sponsorship in addition to the main sponsor and co-sponsors. STEP II - Identifying Sponsorship Details: The organizers then identify the benefits it can give the sponsors (main sponsors, co-sponsors...

Corporate sponsorship can be defined as: "Corporate Sponsorship means associating a company or a company's brand with an Event to reap benefits associated with that particular event. This is done by paying money or making concessions to the Event organizers. This gives the sponsor a right to...

Puma AG Rudolf Dassler Sport (Puma) (FWB: PUMG) is a large German multinational company that produces high-end athletic shoes, lifestyle footwear and other sportswear. The company is known for its association football shoes and has sponsored footballers, including Pele, Eugenio...