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Description Post liberalization Indian market has evolved a lot, providing opportunities galore to companies and posing unique challenges. With a 300 million plus strong middle class population (more than population of France Italy and U.K. put together) India is one lucrative market wherein...

Description Research work was carried out to get an understanding of the distribution process of ITC and also that of its competitors. The distribution process, although being quite similar, differs in the schemes and offers provided to the retail outlets. Asia Pacific Journal of Marketing &...

Description Emerging markets like India are different from developed markets. These markets are often characterised by specific local needs, limited purchasing power and high price sensitivity. (Prahalad and Lieberthal, 1998). Khanna and Palepu (1997) have suggested that in emerging economies...

Description Product Lifecycle Management (PLM) is the process of managing the whole life cycle of a product starting from generating an idea, concept description, business analyzes, product design and solution architecture and technical implementation, to the successful entrance to the market...

Description The existence and the course of a business in the form of a company, enterprise or corporation is directly linked with the course of its products. A business unit exists to sell products and as far as the product sales go well so is the business unit. Products like everything else in...

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