Marketing Research of 4Kids Entertainment

abhishreshthaa

New member
4Kids Entertainment (Pink Sheets: KIDE) (commonly known as 4Kids) is an American film and television production company. It is known for English-dubbing Japanese anime and specializing in the acquisition, production and licensing of children's entertainment around the United States. The first anime that 4Kids dubbed was the first eight seasons of Pokémon that aired on Kids' WB! in the United States. The company is most well-known for its range of television licenses, which has included the multi-billion dollar Pokémon and Yu-Gi-Oh! Japanese anime franchises. They also ran two program blocks: The CW4Kids on The CW and 4Kids TV stations, both aimed at children.[2] As of December 27, 2008, the 4KidsTV block ended on Fox Network, leaving 4Kids to only broadcast The CW4Kids.
4Kids Entertainment has its world headquarters on Sixth Avenue in New York City, its subsidiary, 4Kids Productions, has its headquarters in a separate building in Manhattan.[3] The New York Stock Exchange delisted 4Kids (NYSE: KDE) on June 1, 2010.

The accuracy to market is concern of telecommunication firms as part of the technology driven industries. Designing products that meet customer needs, while still aiming to be first to market, is often dilemma for firms in such industries. It has been argued for some time that primary means for achieving competitive advantage is by accelerating the new product development process (Karagozoglu and Brown, 1993; Lynn et al., 1999; Page, 1993). The purpose of this research is to explore how marketing research affects market strategy and opportunity in UK telecom industry as the study will examine relationship between dissemination and use of marketing research in the telecommunications industry.



Overview of Literature Study



Langerak et al. (1999) and Millson et al. (1992) argue that creating customer value should be the focus of new product development efforts. There focus on the customer involves doing marketing research to confirm market acceptance and identify product requirements and design. Karagozoglu and Brown (1993) indicate that majority of firms involve customers in the development phases of market process as it permits the greatest leverage of customer information. The undertaking marketing research with or about customers is critical to reducing new product development marketing ways.



Why the telecommunications industry?

There is faster new product development is important to many firms, particularly those in dynamic and hostile environments (Calantone et al., 1997; Kessler and Chakrabarti, 1996). One industry, which is currently operating in such an environment, is the telecommunications industry. The signing of the Telecommunications Act which prevented local phone companies, long-distance companies, cable TV and wireless service companies from entering each other’s business, the companies are able to bundle variety of services and, more importantly, make significant progress toward building high-speed information highway, which can transmit voice and video communications by entering markets previously closed to them. How has deregulation changed the telecommunications industry? It has increased competition, as companies from different industries and different parts of the world vie for position in this diverse industry. Deregulation has led to the development of competing products and technologies in an attempt to be at the forefront when standards are established.



Telecom firms that face such highly competitive and dynamic environments are predicted to face greater pressure to bring products to market faster than those that operate in more stable and static environments (Calantone et al., 1997; Kessler and Chakrabarti, 1996). Moreover, in recent study, Ittner and Larcker (1997) suggest that more research is needed on the relationship between various marketing practices and strategic cycle in diverse technological and competitive settings. Thus, focus on UK telecommunications industry as dynamic paced industry that has seen ever-shorter product life cycles in recent years. Given these characteristics, the usage of marketing research in developing marketing strategy may prevent or reduce the need for multiple and lengthy tests of individual marketing strategy elements such as packaging, pricing, advertising, brand name. The below illustration is an example of marketing stance of EU telecommunication industry in which UK is a part respectively.


The specific market segmentation does consist of detecting, evaluating and selecting groups of individuals whether they are consumers or not as with the purpose of designing and directing competitive strategies towards them. A review of academic research reveals the scant attention paid to the evaluation and selection of segments. Most of the studies merely evaluate the sales potential, the attractiveness, or the stability of each segment, with no reference to management needs. On the other hand, the creation, application and verification of quantitative methods which would build these groups have been the main target of academic efforts (Wind, 1978) as detecting better segments is of such great importance that it has very frequently been considered as a goal in itself.
Methodology

The companies which perform segmentation studies in their marketing and research departments, the principal companies working in this field are market research through telecoms as there covers survey questionnaire/interviews and from the interviews there is qualitative information about segmentation research design. There are two main objectives first, to assess the level of evaluation and selection of segments tasks of UK telecom market segmentation process. Second, to discover frequency with which the industry assess and select segments and the research methods used. The interviews were required to indicate the degree of difficulty they found in the performance of the different stages of the process. The possible answers were structured following a five-point Likert scale (1 = very low level of difficulty; 5 = very high level of difficulty). Aside,
 

jamescord

MP Guru
4Kids Entertainment (Pink Sheets: KIDE) (commonly known as 4Kids) is an American film and television production company. It is known for English-dubbing Japanese anime and specializing in the acquisition, production and licensing of children's entertainment around the United States. The first anime that 4Kids dubbed was the first eight seasons of Pokémon that aired on Kids' WB! in the United States. The company is most well-known for its range of television licenses, which has included the multi-billion dollar Pokémon and Yu-Gi-Oh! Japanese anime franchises. They also ran two program blocks: The CW4Kids on The CW and 4Kids TV stations, both aimed at children.[2] As of December 27, 2008, the 4KidsTV block ended on Fox Network, leaving 4Kids to only broadcast The CW4Kids.
4Kids Entertainment has its world headquarters on Sixth Avenue in New York City, its subsidiary, 4Kids Productions, has its headquarters in a separate building in Manhattan.[3] The New York Stock Exchange delisted 4Kids (NYSE: KDE) on June 1, 2010.

The accuracy to market is concern of telecommunication firms as part of the technology driven industries. Designing products that meet customer needs, while still aiming to be first to market, is often dilemma for firms in such industries. It has been argued for some time that primary means for achieving competitive advantage is by accelerating the new product development process (Karagozoglu and Brown, 1993; Lynn et al., 1999; Page, 1993). The purpose of this research is to explore how marketing research affects market strategy and opportunity in UK telecom industry as the study will examine relationship between dissemination and use of marketing research in the telecommunications industry.



Overview of Literature Study



Langerak et al. (1999) and Millson et al. (1992) argue that creating customer value should be the focus of new product development efforts. There focus on the customer involves doing marketing research to confirm market acceptance and identify product requirements and design. Karagozoglu and Brown (1993) indicate that majority of firms involve customers in the development phases of market process as it permits the greatest leverage of customer information. The undertaking marketing research with or about customers is critical to reducing new product development marketing ways.



Why the telecommunications industry?

There is faster new product development is important to many firms, particularly those in dynamic and hostile environments (Calantone et al., 1997; Kessler and Chakrabarti, 1996). One industry, which is currently operating in such an environment, is the telecommunications industry. The signing of the Telecommunications Act which prevented local phone companies, long-distance companies, cable TV and wireless service companies from entering each other’s business, the companies are able to bundle variety of services and, more importantly, make significant progress toward building high-speed information highway, which can transmit voice and video communications by entering markets previously closed to them. How has deregulation changed the telecommunications industry? It has increased competition, as companies from different industries and different parts of the world vie for position in this diverse industry. Deregulation has led to the development of competing products and technologies in an attempt to be at the forefront when standards are established.



Telecom firms that face such highly competitive and dynamic environments are predicted to face greater pressure to bring products to market faster than those that operate in more stable and static environments (Calantone et al., 1997; Kessler and Chakrabarti, 1996). Moreover, in recent study, Ittner and Larcker (1997) suggest that more research is needed on the relationship between various marketing practices and strategic cycle in diverse technological and competitive settings. Thus, focus on UK telecommunications industry as dynamic paced industry that has seen ever-shorter product life cycles in recent years. Given these characteristics, the usage of marketing research in developing marketing strategy may prevent or reduce the need for multiple and lengthy tests of individual marketing strategy elements such as packaging, pricing, advertising, brand name. The below illustration is an example of marketing stance of EU telecommunication industry in which UK is a part respectively.


The specific market segmentation does consist of detecting, evaluating and selecting groups of individuals whether they are consumers or not as with the purpose of designing and directing competitive strategies towards them. A review of academic research reveals the scant attention paid to the evaluation and selection of segments. Most of the studies merely evaluate the sales potential, the attractiveness, or the stability of each segment, with no reference to management needs. On the other hand, the creation, application and verification of quantitative methods which would build these groups have been the main target of academic efforts (Wind, 1978) as detecting better segments is of such great importance that it has very frequently been considered as a goal in itself.
Methodology

The companies which perform segmentation studies in their marketing and research departments, the principal companies working in this field are market research through telecoms as there covers survey questionnaire/interviews and from the interviews there is qualitative information about segmentation research design. There are two main objectives first, to assess the level of evaluation and selection of segments tasks of UK telecom market segmentation process. Second, to discover frequency with which the industry assess and select segments and the research methods used. The interviews were required to indicate the degree of difficulty they found in the performance of the different stages of the process. The possible answers were structured following a five-point Likert scale (1 = very low level of difficulty; 5 = very high level of difficulty). Aside,
hey there,

I am also uploading a document which will give more detailed explanation on the Fundamental Company Report on 4 Kids Entertainment Inc.
 

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