Indian Alcohol Scenario


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In the formal sector, alcohol distribution is administered in a three-tier system, with approximately 50 alcohol manufacturers selling through nearly 1,500 wholesalers to 28,000 liquor outlets.

These 28,000 retailers comprise of only three per cent of all retailers in the country.

The market is highly concentrated in the major metropolitan areas, with the top six cities representing 80 per cent of potential case sales.

The Indian beer industry currently produces 4.32 million hectolitres of beer per year, and is growing at a rate of 17 per cent annually.

Common varieties of “country liquor” are arracte, desi sharab and tari.

About 1.5 million people are employed in the production and sale of alcoholic beverages.