its a gud 1It continues to get more difficult for companies to provide a consistent experience across different browsers and the ever expanding variety of handsets and personal devices on the market.
- Abuse of mobile marketing damages the industry (i.e. consumers being ripped off and permission marketing principles being ignored). It could get worse if the offenders are not punished properly.
- From the point of view of the mobile operators, there are numerous threats which boil down to any disintermediation from the value chain, whether because of VOIP or the fact that consumers don't want their content.
This isn't meant to be exhaustive so feel free to contribute things which may had been left out. You can also download the details of the discussion of the roundtable here.